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First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

First Call Parts is a forward-thinking provider of parts for diagnostic imaging systems that aims to redefine medical parts replacement through excellence in quality of parts and service delivery.

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group
First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

First Call Parts
Medical devices



As a supplier of diagnostic imaging system parts, First Call Parts operates in a niche where customers have high requirements for speed and accuracy of order fulfillment.

To enhance the customer reach and customer experience, First Call Parts needed a B2B storefront that:

  • Allows customers to order replacement parts at any time
  • Streamlines their ordering and delivery processes
  • Provides smooth integration with their existing software


First Call Parts selected Salesforce’s B2B Commerce Cloud as their preferred e-commerce platform and hired Forte to realize this initiative.

Together with the client, we built a digital storefront that facilitates improved buying experiences for First Call Parts’ customers and streamlined daily operations for the company’s sales team.

Seamless buying experience

Intuitive product discovery. 
Parts are organized by brand/category and can be searched by name or SKU.

Smooth shopping process.
Product details page with customer-specific pricing, product variations, part condition (refurbished, tested, used, or new), and form-to-request availability.

Flexible shipping options.
Buyers can select the carrier (UPS, FedEx), use their existing carrier account, opt for escalated shipment, and see the estimated shipping cost.

Streamlined sales operations

Sales processes automation. 

Automated after-hours ordering, shipping arrangements, return merchandise authorization requests.

System integration. 

The new B2B Commerce store is integrated into the existing software ecosystem (Salesforce Sales Cloud, Fishbowl) with minimal impact
on existing processes.

What we did

Delivered a customized B2B Commerce solution with robust promotions capabilities to fuel the ManocoBlue commerce engine.

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Launched in 2021



Salesforce products

  • Commerce Cloud – B2B Commerce
  • Sales Cloud
  • Experience Cloud

Third-party products

  • Fishbowl | ERP
  • | payment gateway
  • Shippo | shipping cost calculation



“Forte was a great help with this project. Often times, we would get a response well outside of their normal business hours and that was much appreciated.”

Amy Belcher
Parts Sales Specialist, First Call Parts


  • Enhanced speed of order processing
  • Pricing/availability response time went from 15-30 min to instantly
  • Efficient customer’s buying experience
  • The need for an after-hours on-call staff and associated costs



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