Client:
First Call Parts
Industry:
Medical devices
Challenge
As a supplier of diagnostic imaging system parts, First Call Parts operates in a niche where customers have high requirements for speed and accuracy of order fulfillment.
To enhance the customer reach and customer experience, First Call Parts needed a B2B storefront that:
- Allows customers to order replacement parts at any time
- Streamlines their ordering and delivery processes
- Provides smooth integration with their existing software
Solution
First Call Parts selected Salesforce’s B2B Commerce Cloud as their preferred e-commerce platform and hired Forte to realize this initiative.
Together with the client, we built a digital storefront that facilitates improved buying experiences for First Call Parts’ customers and streamlined daily operations for the company’s sales team.
Seamless buying experience
Smooth shopping process.
Flexible shipping options.
Streamlined sales operations
Sales processes automation.
Automated after-hours ordering, shipping arrangements, return merchandise authorization requests.
System integration.
The new B2B Commerce store is integrated into the existing software ecosystem (Salesforce Sales Cloud, Fishbowl) with minimal impact
on existing processes.
What we did
Delivered a customized B2B Commerce solution with robust promotions capabilities to fuel the ManocoBlue commerce engine.
Powered by Salesforce
Launched in 2021
Integrations
Salesforce products
- Commerce Cloud – B2B Commerce
- Sales Cloud
- Experience Cloud
Third-party products
- Fishbowl | ERP
- Authorize.net | payment gateway
- Shippo | shipping cost calculation
“Forte was a great help with this project. Often times, we would get a response well outside of their normal business hours and that was much appreciated.”
Amy Belcher
Parts Sales Specialist, First Call Parts
Results
- Enhanced speed of order processing
- Pricing/availability response time went from 15-30 min to instantly
- Efficient customer’s buying experience
- The need for an after-hours on-call staff and associated costs
