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Software Development Outsourcing and Managed Product Solution

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Managed Product: end-to-end responsibility for the entire product lifecycle increases chances of success

Managed Product is a strategic business practice where organizations delegate the strategic planning, development, management, maintenance, support and evolution of a software product to external service providers.

Managed Product Approach establishes the outsourcing provider not just as a service vendor but as a strategic partner. This partner deeply understands the client's business goals, market environment, and customer needs, and aligns the product development strategy accordingly.

Why Software Products Fail


Nearly 30,000 new products are introduced each year, and a staggering 95% of them fail (Christensen, HBS). This high failure rate is not exclusive to small companies or startups; even giants like Google, Coca-Cola, and Colgate have experienced significant product failures.

According to UserVoice, the failure rate for software products is about 40% and common reasons for failure are as follows:

  • Lack of Product-Market Fit: Software products must address a real need in the market, and a lack of understanding of customer needs can lead to failure.
  • Poor Execution: Software development requires a high level of technical expertise, and poor execution can result from bad design, poor user experience, or lack of quality control.
  • Absence of a Clear Strategy or Vision: Software product development companies need a well-defined strategy and vision to align their long-term goals and make informed decisions.
  • Wrong Software Development Methodology: Choosing the wrong methodology can lead to inefficiencies, delays, and dissatisfaction among team members and stakeholders.
  • Lack of Competence: Software product development requires a high level of technical expertise, and companies often struggle with hiring and retaining highly competent professionals.
  • Lack of Continuous Integration and Automated Testing: These practices are crucial for ensuring the quality and stability of software products, but many companies struggle with implementing them.
  • No Goals to Achieve: Without clear goals, teams may struggle to stay focused, leading to inefficient workflows and missed opportunities.

Our solutions directly impact business outcomes


Savings by cloud optimization for a Financial Services Company


Increase in user adoption for a Mortgage Lender company


Reduction of DevOps' spend for a major National Healthcare company

We build trust, from SaaS to Enterprise with 400+ Projects Delivered in Over 30 industry sectors

walgreens ator nbc redwood zendesk grubhub kpmg lyric stanford adenza general cat oppfi bmo cnhi cvs crate&barrel interfirst-insurance tinder

Managed Product:  Expert Approach to Deliver Your Next Great Product

Forte Group’s product management approach accelerates innovation for measurable business outcomes in production. We help you define your product vision, develop a strategic roadmap and execute every stage of the product life cycle.

Managed Product Team is a Forte-provided product resource to help lead your Forte-provided engineering squads.

Managed Product Team is more empowered to make product decisions throughout the day, leading to greater agility and a continuous focus on business outcomes.  We build Client trust through collaboration, transparency, and business results. We’ve spent years perfecting development practices to assure alignment with your product vision and business goals. Each Forte team is built to your specific needs, using our proven agile product development and lean UX design methods. 

Included with Managed Product Team:

Product Consulting

Our Product Consulting offering accelerates the process of helping your organization define “value,” so you can start building software to realize that value. The same product experts leading the definition of “value” become part of the delivery team to execute on the vision.  Our consulting draws upon an entire Product Management Toolkit, built from over 20 years hands-on experience bringing over $500M new revenue streams to market and from work co-authoring the popular Kellogg MBA Course, “Product Management for Technology Companies”. 

UI/UX Design & UX Research

Our UI/UX Design and UX Research practice compliments our Product and Delivery with the resources and expertise to gain a detailed understanding of user’s needs, rapidly build prototypes, and iterate to assure that these needs are successfully addressed in elegant software.  Because of this, UI/UX Designers can be a valuable addition to your Managed Product Team.  Our Design resources can also be utilized on a Consulting (project) basis, to address specific business goals.  One popular project is to pair a UI/UX Designer, with UX Research and a senior Product Consultant to execute an Opportunity Analysis, where you’ve identified your target market and want to use Lean UX Design and/or Design Thinking methods with rapid prototyping to define the best solution to address your target market needs.  These same resources then work as part of a Forte engineering squad to efficiently turn your prototype into working software.

Your biggest engineering cost is working on the wrong things.  Forte’s Opportunity Analysis + Rapid Prototyping is the best way to assure your product meets market needs, prior to spending any money on engineering. 

FORTE GROUP'S Trio of Dedicated Partners Guarantees Success

We provide leadership through trust, technical expertise and consistent delivery


Client Partner

Client Partner

Inna Haddad

Your trusted advisor, ready to assist with any project needs


Chief Technology Officer

Chief Technology Officer

Lucas Hendrich

Technical oversight and governance, ensuring we are delivering the best-of-breed solution architecture


Delivery Partner

Delivery Partner

Egor Goryachkin

Guaranteeing delivery, from inception and discovery through deploying to production

Ready to find out more?

Book an Advisory call with the Forte Tech Leaders Trio to discuss your needs
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Our Launch Process is Swift and Simple

Step into action seamlessly with our streamlined project initiation process.
Our Launch Process is Swift and Simple


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Let us know about your project and goals


Assess your Needs

We collaborate to define your requirements and forge a custom plan


Plan your Project

Get a detailed roadmap and architecture from our discovery workshops



We're ready to kick off your project in only 2-4 weeks

Tech Stack That Matters

Managed Product Benefits

The Managed Product Approach offers a comprehensive, strategic, and customer-focused model for software development that aligns closely with the client’s business goals, fosters innovation, and focuses on delivering tangible business outcomes.

  • Strategic Alignment and Partnership
  • Comprehensive Product Lifecycle Management
  • Enhanced Innovation and Competitive Advantage
  • Risk Sharing and Investment
  • Focus on Business Outcomes
  • Customer-Centric Development
  • Long-Term Collaboration

Strategic Alignment and Partnership

  • Deep Business Insight: Forte Group becomes deeply involved in understanding the client's business, market environment, and strategic goals, ensuring that the product development strategy is fully aligned with the client’s objectives.
  • Strategic Partnership: This approach transforms the client-provider relationship into a strategic partnership, fostering collaboration and shared vision for the product's success.

Comprehensive Product Lifecycle Management

  • End-to-End Responsibility: Forte Group takes on comprehensive responsibility for the entire product lifecycle, from ideation through development to maintenance and evolution, ensuring consistency and quality at every stage.
  • Efficient Management: With a single partner managing all aspects of product development, inefficiencies, and redundancies are minimized, leading to more streamlined and effective product management.

Enhanced Innovation and Competitive Advantage

  • Continuous Innovation: Forte Group contributes not only development expertise but also innovative ideas and cutting-edge technology solutions, helping the product to stand out in a competitive market.
  • Market Responsiveness: The Managed Product Approach allows for rapid adaptation to market changes and user feedback, ensuring the product remains relevant and competitive.

Risk Sharing and Investment

  • Shared Risk Model: Risks associated with product development are shared between the client and the outsourcing partner, often leading to a more cautious and calculated approach to product strategy and execution.
  • Alignment of Interests: With the outsourcing partner potentially sharing in the risks and rewards of the product's success, there's a greater alignment of interests, driving the partner to invest in the product's success.

Focus on Business Outcomes

  • Outcome-Focused Development: Projects are driven by specific business outcomes, such as user growth or revenue targets, ensuring that all development efforts are aligned with achieving tangible results.
  • Performance Measurement: Success metrics are established upfront, allowing for clear measurement of the product's impact on the client's business.

Customer-Centric Development

  • User Experience Priority: A strong emphasis is placed on designing and developing products that meet and exceed user expectations, leading to higher user satisfaction and loyalty.
  • Feedback Loops: Regular user feedback mechanisms are integrated into the development process, ensuring that the product evolves in response to real user needs and preferences.

Long-Term Collaboration

  • Sustained Engagement: The partnership is designed for long-term collaboration, allowing the outsourcing partner to develop a deep understanding of the product and its market over time.
  • Evolutionary Development: The product benefits from continuous improvement and iteration based on ongoing insights into technology trends and user behavior.

Want to learn about all Forte group’s engagement models?

No two projects are the same, so we offer flexible engagement models. Whether you need project-based consultation, dedicated teams, staff augmentation or a hybrid approach, we adapt our engagement to suit your requirements.

Scaled Engineering

Scaled Engineering

We provide the top engineering talent at scale

Managed Engineering

Managed Engineering

We provide engineering as a service

Managed product

Managed Product

We provide business results through end-to-end product development

Software Consulting

Software Consulting

We provide software development consulting and product strategic advisory

Want to find out which model is The best fit for your project?

Book a Discovery call to get expert advice from Forte Tech Leaders Trio.

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Why Forte Group


2.5 years is the average period of partnership


+30% acceleration in time-to-market


25+ years of experience delivering quality engineering


Flexible engagement models with deep technical expertise


Offshore and Nearshore teams of highly-skilled professionals based in Eastern Europe and Latin America


Product development and performance framework that guarantee business outcomes


900+ technology experts in 10 locations worldwide


500+ pool of engineers


400+ projects delivered


3 months to Full velocity of first scrum team only


98 % of our clients: «Forte Group is easy to work with»


50% Savings by cloud optimization


27% Engineering & Product OPEX reduction 


47% Reduction of DevOps 


new revenue streams to market

Customer Success Stories

Learn more from our customers’ case studies on industrial experience and solving software development challenges


Discover how Cases Spring revolutionizes HR operations with a next-gen platform, automating complex tasks and offering expert support for teams of all sizes in the financial services industry.


Forte Group helped NMMA reinvent their web-powered management system, shedding the anchor of their legacy system.

Implementing Performance Testing as a Service

Providing a turnkey performance testing function to accompany ongoing development efforts

Common Questions & Answers

Is software development outsourcing expensive?

When evaluating expenses, managers often focus solely on comparing salaries to hourly rates. However, the cost analysis goes beyond this surface comparison. Frequently disregarded factors include recruitment time, missed business opportunities, project delays, training expenses, employee benefits, and more. Collectively, these factors can amount to an additional 29% of an employee's annual salary. Considering these aspects, outsourcing software development may prove to be more cost-effective.

Additionally, when hiring in high-cost metropolitan areas such as Boston, New York, and San Francisco, companies face the necessity of offering higher salaries and more extensive benefit packages. By opting to outsource software development to regions with a lower cost of living, businesses can access a top-tier, pre-vetted talent pool while simultaneously reducing expenses and aligning time zones.

Is in-house software development better than managed product or software outsourcing?

While many companies maintain in-house development teams, they often turn to outsourcing services for various reasons. For instance, they might engage outsourcing for one-off projects that do not warrant the establishment of a permanent team. Alternatively, projects with strict deadlines may necessitate immediate action, making it impractical to recruit an in-house team. Lastly, utilizing outsourcing services over the long term enables companies to adapt more flexibly to fluctuating workload demands.

How Do Software Development Companies Ensure Quality?

Software development companies use quality assurance practices like adhering to best practices, conducting code reviews, performing automated and manual testing, utilizing bug tracking systems, and seeking client feedback. Forte uses a mature performance framework including Quality Assurance processes and standards.

What is Agile Software Development Methodology?

Agile is a methodology that emphasizes iterative and flexible approaches, focusing on collaboration, adaptability, and delivering working software in short iterations called sprints. It allows teams to respond effectively to changes and customer feedback. Forte uses the Agile methodology at scale.

Do Software Development Companies Provide Ongoing Support and Maintenance?

Software development companies often provide ongoing support and maintenance services, including bug fixes, security updates, performance optimization, technical support, and accommodating evolving user needs.

What engagement models are available from Forte Group?

Forte adapts engagement to suit your requirements and you can choose from the four models with proven performance - Scaled Engineering, Managed Engineering, Managed Product, Software Development Consulting and Product Strategic Advisory.

Managed Product Insights and Resources

Get the latest insights and research on Custom Software Development from Forte Group’s Thought Leaders

(Part 1) Scrum’s Outer Loop™. The Gap Between and SAFe

Build vs. buy: How financial services companies should assess when to build custom software and when to customize off-the-shelf products

Faster Time-to-Value With Outsourced Product Partnership

The Paradoxical Effectiveness of Outsourcing Product Ownership

Ready to Deliver Your Next Great Product?

Connect with Forte Tech Leaders and discover how we can transform your ideas into impact with Managed Product Solution.

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Book a meeting online here, or complete the form, and we'll take care of the rest.

Eric Elsen BDM at Forte Group

Eric Elsen

Director of Business Development at Forte Group