Forte Group helps ManocoBlue create a robust promotions machine Forte Group

Forte Group helps ManocoBlue create a robust promotions machine

ManocoBlue is a family-owned business that has been serving the beauty industry for more than 50 years, providing salon professionals with a wide range of beauty products and education classes

Industry

Wholesale

Website

Grand Rapids, Mich.

Technology and Platforms:

1967

Challenge

ManocoBlue distributes over 20 beauty brands with each brand having its specific — and at times intricate — promotions and discounts. The company wanted to create a new website that combines offerings from all its brands and makes it easy to set up and manage complex promotions.

The challenge was to implement promotions that go far beyond Salesforce’s standard capabilities
without exceeding the budget.

Solution

ManocoBlue chose to partner with Forte Group to build their new web store. Together, we implemented a host of features, customizations, and integrations to ensure a smooth buying experience for ManocoBlue customers and streamline order processing for their sales reps.

Powerful promotion functionality for creating targeted and customized sales promotions

Ability to add multiple promo products
to the cart from one page

Automated return requests authorization,
handling backordered items

Enhanced contact activity tracking

Customizable shipping fee calculation
and pickup eligibility rules

Data & payment integration between
Salesforce and NetSuite

Ability to distinguish orders placed by sales
reps on behalf of customers in the reporting

Importing product media for 10K+ products
from Amazon S3 to Salesforce

Territorial-specific product catalogs
for different states

Quick order feature: instantly adding products by entering SKU or via CSV upload

What we did

Delivered a customized B2B Commerce solution with robust promotions capabilities to fuel the ManocoBlue commerce engine.

Powered by

Salesforce

Launched in

2021

View live

ManocoBlue

“Forte went above and beyond to create a promotions machine that took into account all of the crazy promotions that all of our brands try to offer. Not only were they able to customize a solution, they were able to stay on budget.”

Sarah Bey
Project stakeholder, ManocoBlue

Integrations

Salesforce products

Commerce Cloud – B2B Commerce

Sales Cloud

Service Cloud

Experience Cloud

Third-party products

Celigo | Salesforce/NetSuite sync

Avalara | tax management

Smarty | address validation

ManocoBlue magazine

Instagram feed

Value delivered

ManocoBlue distributes over 20 beauty brands with each brand having its specific — and at times intricate — promotions and discounts. The company wanted to create a new website that combines offerings from all its brands and makes it easy to set up and manage complex promotions.

The results are already here:

The promotions piece exceeded the client’s expectations

Convenience and
ease of ordering
improved

Web sales
increased over the old system

Consider Forte Group your trusted digital commerce partner

More customer success stories

How BMO Harris

Reduced BCP Review

Time by 40 Percent

Relativity accelerates value

delivery through quality and

testing modernization