Client:
Manoco Blue
Industry:
Retail
Challenge
ManocoBlue distributes over 20 beauty brands with each brand having its specific — and at times intricate — promotions and discounts. The company wanted to create a new website that combines offerings from all its brands and makes it easy to set up and manage complex promotions.
The challenge was to implement promotions that go far beyond Salesforce’s standard capabilities
without exceeding the budget.
Solution
ManocoBlue chose to partner with Forte Group to build their new web store. Together, we implemented a host of features, customizations, and integrations to ensure a smooth buying experience for ManocoBlue customers and streamline order processing for their sales reps.
Ability to add multiple promo products to the cart from one page
Automated return requests authorization, handling backordered items
Enhanced contact activity tracking
Customizable shipping fee calculation and pickup eligibility rules
Data & payment integration between Salesforce and NetSuite
Ability to distinguish orders placed by sales reps on behalf of customers in the reporting
Importing product media for 10K+ products from Amazon S3 to Salesforce
Territorial-specific product catalogs for different states
Quick order feature: instantly adding products by entering SKU or via CSV upload
What we did
Delivered a customized B2B Commerce solution with robust promotions capabilities to fuel the ManocoBlue commerce engine.
Powered by Salesforce
Launched in 2021
“Forte went above and beyond to create a promotions machine that took into account all of the crazy promotions that all of our brands try to offer. Not only were they able to customize a solution, they were able to stay on budget.”
Sarah Bey -Project stakeholder, ManocoBlue
Integrations
Salesforce products
- Commerce Cloud – B2B Commerce
- Sales Cloud
- Service Cloud
- Experience Cloud
Third-party products
- Celigo | Salesforce/NetSuite sync
- Avalara | tax management
- Smarty | address validation
- ManocoBlue magazine
- Instagram feed
Value delivered
ManocoBlue distributes over 20 beauty brands with each brand having its specific — and at times intricate — promotions and discounts. The company wanted to create a new website that combines offerings from all its brands and makes it easy to set up and manage complex promotions.
The results are already here:
- The promotions piece exceeded the client’s expectations
- Convenience and ease of ordering improved
- Web sales increased over the old system
