ManocoBlue powers a commerce engine with a customized B2B solution, including solid promotion capabilities Forte Group

Forte Group helps ManocoBlue create a robust promotions machine

ManocoBlue is a family-owned business that has been serving the beauty industry for more than 50 years, providing salon professionals with a wide range of beauty products and education classes.




Grand Rapids, Mich.




ManocoBlue distributes over 20 beauty brands with each brand having its specific — and at times intricate — promotions
and discounts. The company wanted to create a new website that combines offerings from all its brands and makes it easy to set up and manage complex promotions.

The challenge was to implement promotions that go far beyond Salesforce's standard capabilities
without exceeding the budget.


ManocoBlue chose to partner with Forte Group to build their new web store. Together, we implemented a host of features,
customizations, and integrations to ensure a smooth buying experience for ManocoBlue customers and streamline order
processing for their sales reps.

  • Powerful promotion functionality for creating
    targeted and customized sales promotions
  • Enhanced contact activity tracking
  • Ability to distinguish orders placed by sales
    reps on behalf of customers in the reporting
  • Ability to add multiple promo products
    to the cart from one page
  • Customizable shipping fee calculation
    and pickup eligibility rules
  • Importing product media for 10K+ products
    from Amazon S3 to Salesforce
  • Territorial-specific product catalogs
    for different states
  • Automated return requests authorization,
    handling backordered items
  • Data & payment integration between
    Salesforce and NetSuite
  • Quick order feature: instantly adding products
    by entering SKU or via CSV upload

What we did

Delivered a customized B2B Commerce solution with robust promotions capabilities to fuel the ManocoBlue commerce engine.

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“Forte went above and beyond to create a promotions machine that took into account all of the crazy
promotions that all of our brands try to offer. Not only were they able to customize a solution, they were
able to stay on budget.”

Sarah Bey

Project stakeholder, ManocoBlue


Salesforce products

  • Commerce Cloud - B2B Commerce
  • Sales Cloud
  • Service Cloud
  • Experience Cloud

Third-party products

  • Celigo | Salesforce / NetSuite sync
  • Avalara | tax management
  • Smarty | address validation
  • ManocoBlue magazine
  • Instagram feed

Value delivered

ManocoBlue now can easily create and manage complex promotions for all brands carried in the store. With automated processes and new reporting capabilities, sales reps can focus on building effective customer relationships. Most importantly, ManocoBlue customers now can enjoy fine-tuned purchase incentives in the new digital storefront.

The results are already here:

The promotions piece exceeded the client's expectations

Convenience and ease of ordering improved

Web sales increased over the old system