First Call Parts streamlines medical parts replacement with Salesforce and Forte Group
First Call Parts is a forward-thinking provider of parts for diagnostic imaging systems that aims to redefine medical parts replacement through excellence in quality of parts and service delivery.
As a supplier of diagnostic imaging system parts, First Call Parts operates in a niche where customers have high requirements for speed and accuracy of order fulfillment.
To enhance the customer reach and customer experience, First Call Parts needed a B2B storefront that:
Allows customers to order
replacement parts at any time
Streamlines their ordering and delivery
First Call Parts selected Salesforce’s B2B Commerce Cloud as their preferred e-commerce platform and hired Forte to realize this initiative.
Together with the client, we built a digital storefront that facilitates improved buying experiences for First Call Parts’ customers and streamlined daily operations for the company’s sales team.
Intuitive product discovery. Parts are organized by brand/category and can be searched by name or SKU.
Smooth shopping process. Product details page with
customer-specific pricing, product variations, part condition (refurbished, tested, used, or new), and form-to-request availability.
Flexible shipping options. Buyers can select the carrier
(UPS, FedEx), use their existing carrier account, opt for
escalated shipment, and see the estimated shipping cost.
Sales processes automation. Automated after-hours ordering, shipping arrangements, return merchandise authorization requests.
System integration. The new B2B Commerce store
is integrated into the existing software ecosystem (Salesforce Sales Cloud, Fishbowl) with minimal impact
on existing processes.
Delivered a customized B2B Commerce solution with robust promotions capabilities to fuel the ManocoBlue commerce engine.
First Call Parts
Commerce Cloud – B2B Commerce
Fishbowl | ERP
Authorize.net | payment gateway
Shippo | shipping cost calculation
“Forte was a great help with this project. Often times, we would get a response well outside of their normal business hours and that was much appreciated.”
Parts Sales Specialist, First Call Parts
Enhanced speed of order
Pricing/availability response time
went from 15-30 min to instantly
Efficient customer’s buying