First Call Parts streamlines medical parts replacement with Salesforce and Forte Group Forte Group
First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

First Call Parts is a forward-thinking provider of parts for diagnostic imaging systems that aims to redefine medical parts replacement through excellence in quality of parts and service delivery.

Industry

Medical devices

Website

Salem, Virginia

Technology and Platforms:

1996

Challenge

As a supplier of diagnostic imaging system parts, First Call Parts operates in a niche where customers have high requirements for speed and accuracy of order fulfillment.

To enhance the customer reach and customer experience, First Call Parts needed a B2B storefront that:

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Allows customers to order
replacement parts at any time

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Streamlines their ordering and delivery
processes

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Provides smooth integration with their
existing software

Solution

First Call Parts selected Salesforce’s B2B Commerce Cloud as their preferred e-commerce platform and hired Forte to realize this initiative.
Together with the client, we built a digital storefront that facilitates improved buying experiences for First Call Parts’ customers and streamlined daily operations for the company’s sales team.

Seamless buying experience

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Intuitive product discovery. Parts are organized by brand/category and can be searched by name or SKU.

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Smooth shopping process. Product details page with
customer-specific pricing, product variations, part condition (refurbished, tested, used, or new), and form-to-request availability.

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Flexible shipping options. Buyers can select the carrier
(UPS, FedEx), use their existing carrier account, opt for
escalated shipment, and see the estimated shipping cost.

Streamlined sales operations

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Sales processes automation. Automated after-hours ordering, shipping arrangements, return merchandise authorization requests.

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

System integration. The new B2B Commerce store
is integrated into the existing software ecosystem (Salesforce Sales Cloud, Fishbowl) with minimal impact
on existing processes.

What we did

Delivered a customized B2B Commerce solution with robust promotions capabilities to fuel the ManocoBlue commerce engine.

Powered by

Salesforce

Launched in

2021

View live

First Call Parts

Integrations

Salesforce products

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Commerce Cloud – B2B Commerce

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Sales Cloud

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Experience Cloud

Third-party products

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Fishbowl | ERP

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Authorize.net | payment gateway

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Shippo | shipping cost calculation

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

“Forte was a great help with this project. Often times, we would get a response well outside of their normal business hours and that was much appreciated.”

Amy Belcher
Parts Sales Specialist, First Call Parts

Results

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Enhanced speed of order
processing

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Pricing/availability response time
went from 15-30 min to instantly

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Efficient customer’s buying
experience

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

The need for an after-hours on-call
staff and associated costs were eliminated

Consider Forte Group your trusted digital commerce partner

More customer success stories

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group
First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

How BMO Harris

Reduced BCP Review

Time by 40 Percent

First Call Parts streamlines medical parts replacement with Salesforce and Forte Group
First Call Parts streamlines medical parts replacement with Salesforce and Forte Group

Relativity accelerates value

delivery through quality and

testing modernization