Ex-Guard is an independent U.S.-based manufacturer and distributor of high-quality patented aftermarket automotive grille guards and bumper protection systems that offer durability, strength, and ease of use. Ex-Guard sells its products through an extensive and ever-expanding dealer network spanning the U.S. and Canada.
Having established a stable share in a niche market, Ex-Guard aimed to solidify its position and streamline ordering, processing, and fulfillment. By switching to a self-service B2B marketplace, the brand planned to accomplish two major goals: Eliminate mundane tasks for its sales team, and create custom-tailored and smooth experiences for its buyers.
A self-service Salesforce-powered B2B marketplace
Industry:
E-commerce and retail
Website:
ex-guard.com
Type of work:
Managed Software as a Service
Technology and Platforms:
Salesforce B2B Commerce
Background
Results achieved
Introduce a variety of features that make the marketplace available to the international customers
Sort out and digitalize the complicated sales and order fulfillment process
Reduce time and effort spent on manually processing orders
Enable multi-tier pricing complexity for different order sizes
Develop a system to apply variable postal fees for domestic and international delivery
Offer customers a highly-personalized and smooth buying experience
“By adopting Salesforce B2B Commerce as our primary sales engine, we’re headed forward as a business at a faster pace. The marketplace’s feature flexibility has already proven to be effective and allowed us to optimize multiple internal processes and cater more precisely to our buyers’ needs. With a newer version of the MVP rolling out, we’re determined to expand our dealership network further with a better service offering.”
Ryan Holt
General Manager at Ex-Guard Industries
Utilizing their hands-on Salesforce B2B expertise and value-driven Agile approach, Forte Group’s cross-functional team focused their initial efforts on covering as many Ex-Guard requirements as possible with out-of-the-box features.
To build a secure and reliable gateway connecting the Ex-Guard internal CRM and ERP to the storefront, Forte Group engineers implemented critical integrations related to pricing and fulfillment. The first viable MVP was delivered in under 60 days.
By using an integration with SYSPRO ERP, a managed package application for syncing invoice coding and invoice payment data, real-time order status updates and shipping details can now be displayed in customer accounts.
Among the standard e-commerce features powered by Salesforce, Forte built a custom faceted search by year and model to match Ex-Guard’s industry standards.
By using an integration with SYSPRO ERP, a managed package application for syncing invoice coding and invoice payment data, real-time order status updates and shipping details can now be displayed in customer accounts.
Pricing now supports instant tax calculation for dealerships based in Canada.
Increased customer satisfaction
fueled by a seamless user journey
The first viable MVP
launched in 60 days
Sales staff time and resources spent
on order placement cut by 50 percent
