Why Sitecore Is Ideal the CMS for E-Commerce Websites

Whether you’re a tiny mom-and-pop shop or a massive Fortune 500 firm, your business needs a website. If you don’t have one, you might as well be invisible to customers. Websites are a one-stop shop for people to learn about your products and services, find your contact information, make purchases, and get customer support.

Luckily today, you don’t need to be a programming genius to start your own website. As more and more companies look for help building their own sites, a number of content management system (CMS) solutions have entered the market. These platforms allow non-technical users to create their own websites with an e-commerce store so that customers can purchase their products from anywhere at any time.

Sitecore is among the most popular CMS solutions for e-commerce stores. So what are the advantages and benefits of using Sitecore, compared to the other solutions? We will break down the specifics below.

What Are the Features of Sitecore E-Commerce?

Sitecore’s e-commerce solution is also known as Sitecore Commerce. The platform also contains two auxiliary products: Sitecore Commerce Server, which runs the back-end of the e-commerce site, and Sitecore Commerce Connect, which connects a third-party e-commerce platform into the main Sitecore CMS.

The major features of Sitecore Commerce include:

Sitecore can deliver personalized and specialized content that’s relevant to each shopper in your e-commerce store. For example, Sitecore can recognize a customer location and send offers and promotions from the nearest stores.

Any Sitecore developer can easily integrate a company’s e-commerce store with the rest of its website. In addition, Sitecore can easily add features such as ratings and reviews, making the buying process much more fun and informative for the customer.

Sitecore can customize your store to optimize user experience, from smartphones to tablets to laptops to desktops.

Sitecore has built-in data analytics that serves a variety of purposes: Users can test images, determine the most effective strategies, predict what type of content customers want to see next, track purchases and browsing activities to help you gain new customers, and retain existing customers.

What Are the Benefits of Sitecore E-Commerce?

Many leading global brands, including Microsoft, American Express, Canon and Nestlé, use Sitecore as a CMS solution to power their websites. So what about Sitecore that seals the deal for these companies?

.NET foundation

Sitecore has relied on ASP.NET since its inception, so developers who are familiar with the technology will find it easy to adopt Sitecore’s best practices.

Omnichannel retailing

Sitecore Commerce by Microsoft Dynamics allows you to extend the reach of your e-commerce store to your physical retail locations. You can easily synchronize data and track shoppers from both your physical and online stores.

Integrated experience

Because Sitecore’s e-commerce solution integrates with the rest of the Sitecore CMS, you can easily deliver content to various channels–including Web, mobile, social media, email, and more. The users will have a clean, unified experience navigating through your e-commerce store, the rest of your website and your social media and email presence.

Final Thoughts

The e-commerce solution that Sitecore offers is flexible, scalable, loaded with benefits, and backed by the powerful Sitecore CMS platform. With all the leading so many features and functionalities available to users, it should come as no surprise that more and more companies are adopting Sitecore Commerce.

Steve Brown

by Steve Brown

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