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AWS trends and best practices for tech businesses in 2024

AWS trends and best practices for tech businesses in 2024

The cloud computing landscape is a living organism, constantly evolving and demanding adaptation from businesses of all sizes. In 2024, AWS remains a dominant force, offering a vast toolkit to empower innovation and agility. But with an ever-expanding service portfolio, navigating the latest trends and best practices can be a daunting task.


These are the key trends shaping the future of AWS in 2024 and best practices to optimize your cloud strategy.

Top trends to watch


  • The generative AI revolution: Generative AI is poised to be a game-changer, transforming how businesses operate. AWS services like Amazon SageMaker and Amazon Bedrock enable the creation and deployment of powerful AI models that can automate tasks, generate creative content, and personalize user experiences at scale. Amazon SageMaker brings together a broad set of tools to enable high-performance, low-cost machine learning (ML) for any use case; while Amazon Berdrock offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API, along with a broad set of capabilities you need to build generative AI applications with security, privacy, and responsible AI. Imagine streamlining product design with AI-powered prototyping, or crafting targeted marketing campaigns with AI-generated content.

  • Privacy by design: Consumer privacy demands are at an all-time high. Regulatory landscapes are also becoming more complex. AWS offers a set of tools and services to ensure data security and compliance with evolving regulations. Look for advancements in tools like AWS Shield and Amazon Detective to further strengthen your data security posture. Proactive data governance strategies will be key to success.

  • The Green Cloud imperative: Sustainability is no longer a niche concern. It's a growing priority for businesses and consumers alike. AWS is committed to providing eco-friendly cloud solutions. Explore services like AWS Greengrass and AWS Sustainability tools to optimize your workloads for efficiency and reduce your environmental impact. By going green in the cloud, you can burnish your brand image and attract environmentally conscious customers and partners.

  • The rise of the composable enterprise: Gone are the days of monolithic solutions built on a single vendor's stack. Businesses are increasingly building "composable" tech stacks – flexible architectures that integrate best-of-breed services from various providers. AWS Marketplace offers a selection of tools and services to support this approach. This allows you to pick and choose the perfect tools for each specific need, fostering innovation and agility.

Best practices to optimize Your AWS strategy

  • Embrace the cloud-native mindset: Shift away from simply lifting and shifting existing infrastructure to the cloud. Invest in cloud-native development practices that leverage the full potential of AWS services like serverless computing and containers. This means building applications specifically designed for the cloud environment, taking advantage of its inherent scalability, elasticity, and cost-efficiency.

  • Cost optimization: AWS offers a variety of pricing models to fit your specific needs. Utilize tools like AWS Cost Explorer and AWS Budgets to gain granular insights into your cloud spending and identify opportunities for cost optimization. Look for opportunities to utilize reserved instances or spot instances for predictable workloads, or leverage serverless functions that eliminate idle resource costs. Lean how Forte Group helped an organization save USD 1.5M in cloud costs.

  • Upskilling your workforce: The key to unlocking the full potential of AWS lies in your team's expertise. Consider AWS certifications and training programs to equip your people with the skills needed to manage and leverage AWS effectively. A skilled team can make informed decisions about resource allocation, security protocols, and architecture design, ensuring you get the most out of your cloud investment.

  • Security: Security is an ongoing process, not a one-time fix. Leverage AWS security services like AWS Identity and Access Management (IAM) and Amazon GuardDuty to implement robust security measures. Enforce the principle of least privilege with granular access controls, and continuously monitor your cloud environment for threats. Remember, security is a shared responsibility – AWS provides the tools, but you need to configure them effectively.

Why Forte Group is your trusted AWS partner

At Forte Group, we focus on measurable outcomes, not just technical deliverables. We deliver high-quality solutions on time, within the larger context of the business benefits you’ll achieve. We engineer Cloud solutions using AWS-specific services such as Lambda, DynamoDB, Elastic Container Service (ECS), Elastic Kubernetes Service (EKS), and more.

We employ a “shift left” approach for AWS solutions, using its automation and platform capabilities. We shift cloud design all the way left to the product development teams, to ensure your platform aligns with your product and operational goals.

Shifting left enables fast feedback cycles to allow testing, quality, and performance evaluation to be a first-class citizen in the development process. By leveraging AWS for our shift left approach, we’re able to focus on delivering outcomes for you and worry less about infrastructure and tooling. We deliver best-fit solutions that are tailored to your individual needs.


Our team of AWS specialists can help you navigate the latest trends, develop a customized cloud strategy, and implement best practices to optimize your AWS environment. Book a call now and see how we can help you leverage AWS to achieve your business goals.



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