GPShopper helps major retailers launch their
Few industries are changing faster than retail. Each year, a greater percentage of purchasing decisions are made on smartphones. To adapt to these new customer preferences, retailers have scrambled to swiftly adopt mobile-first, omnichannel shopping experiences to meet their customers wherever they are.
GPShopper, a retail mobile application developer, helps major retailers such as Foot Locker, Lane Bryant, and Crate&Barrel navigate their digital transformation by helping them create mobile-first e-commerce solutions. GPShopper’s platform helps companies build branded apps, which can then be operationalized with marketing automation and reporting tools. However, just as every retailer is unique, so too are their needs from an application. An out-of-the-box software platform must be custom-tailored to those needs. GPShopper has a state-of-the-art mobile platform but needed a full-service partner to help customize, integrate, and implement the platform for its retail customers. Forte Group became that partner.
A retail mobile application development platform
E-Commerce and Retail
Type of work:
Technology and Platforms:
Android Studio, Xcode, SSO, Swift 2.0, Cocoapod
Expand location-based marketing capabilities
Offer built-in loyalty programs to increase engagement and customer retention
Remove any quality assurance and testing bottlenecks
Create an omnichannel experience that connects mobile
and in-store activities
Develop an exceptional UI/UX design that matches a retailer’s brand
Enable customer data profiles to better engage with shoppers’ buying habits and preferences
“Forte Group has been an instrumental long-term partner in building custom integrations of our platform that help companies transform their business. Forte’s teams have been a significant contributor in helping us create innovative mobile solutions for our retail partners and their customers.”
Vice President of Delivery and PMO at
many retailers are now tapping into the potential of IoT and location-based services. Retail apps allow customers to select the products they want to purchase, then locate where those products can be found in a brick-and-mortar store.
almost all e-commerce applications require sophisticated and intuitive search, sort, and filter functions. Forte developed custom search UIs, adding filtering options that allowed users to browse and sort products by category, price, style, and other custom parameters.
the teams implemented push notifications, which give retailers an additional opportunity to engage their customers with special deals, product announcements, and other promotional tools designed to increase sales and retain customers.
Cart and checkout experiences that aren’t seamless and easy result in higher abandonment rates — and lower sales.
In-app payment options: they allow customers to make quick, easy, and secure purchases conveniently and securely.
each mobile application incorporated analytics tools to gather customer feedback and create a tailored experience based on their shopping preferences.
Extended loyalty integration:
GPShopper and Forte designed mobile applications that integrate with popular payment and wallet tools. This allows shoppers to use coupons, tickets, loyalty points, and gift cards in store or on their mobile devices.
Custom integration for each retailer.
Improved customer experience
Digital transformation and application
design for major retailers