Nearly one in three B2B organizations report that 50% or more of their overall revenue is already generated online. COVID-19 undoubtedly played a significant role in this turn of events accelerating this trend — since the dawn of the pandemic in January 2020, the number of orders placed through B2B e-commerce platforms has increased by 44%. Even industries typically distant from digital disruption, like pharmaceuticals and medical supplies, joined the race.
Shifting to an online marketplace isn’t easy. For many organizations, that transformation takes years, but many organizations are utilizing Salesforce’s B2B Commerce Cloud to quickly launch online portals that offer customers seamless buying experiences and improve automation for business owners. If you’re unfamiliar with Salesforce B2B Commerce, what follows is a guideline of what this platform is and how companies can implement it to transform their online business model.
Salesforce B2B Commerce essential features
Over the last year, our Salesforce team has helped more than 30 businesses develop their SF portals. Here are the main features of B2B Commerce our clients mentioned during the discovery stage:
- Deployment possible in weeks
- Scalable and branded storefronts with a connected ecosystem
- Seamless integrations with the apps, data, and processes your business utilizes
- Shopping cart processing caters to hundreds of products per transaction
- Personalized shopping experience with customizable themes
- B2B-specific self-service tools like fast reorder and account hierarchies
- Negotiable contract pricing and custom catalogs
- Powerful CRM for omnichannel connection with B2B customers
- All in-person and digital touchpoint customer data represented in a single interface
On top of that, there are additional features of Salesforce B2B Commerce:
- Sophisticated purchasing recommendations
- Split shipments with multiple off-loading locations to support manufacturers
- Subscription-based sales and automated renewals
- Access to real-time data and automated order processing
In this article, we’ll go over the essential features of the Salesforce B2B platform that your business could put to good use.