4. AI-powered personalization for customers
AI is a permanent attribute of a seamless customer experience, regardless of which domain, B2C or B2B. As research shows, B2B customers now have expectations just as high as B2C ones, whether it’s auto-renewed subscription pricing for medical supplies or wholesale shopping for automotive parts. In the era when everything is already available, and the buyer is well-researched and informed, nurturing a personalized relationship between your brand and a customer is a must.
Oracle CX Commerce takes the burden of personalizing interactions off your shoulders. The AI-fueled data analysis delivers a plethora of customer, transactional, behavioral, sensor insights you can use for more innovative product recommendations and improving customer journey in general.
With analytics and transaction processing workloads automated, you have a complete snapshot of how your business is doing and will be able to calibrate offers to each customer. At the same time, these features will equip your customers with all the possible data to make a buying decision that will hit the mark.
Read more: E-commerce website testing guide: Strategies and principles, explained
5. Modern SaaS architecture
Oracle Cloud Infrastructure has a second-generation public-cloud architecture, which means easier and faster migration from on-premises. Oracle CX Commerce is also designed as API-first/headless to allow you to integrate applications you already use and develop new ones, all without switching backend systems.
When adopting a cloud system, most enterprises have a common requirement: a stable and predictable performance for mission-critical, performance-intensive workloads. The infrastructure satisfies this requirement by providing computing, storage, networking, database, and platform services. If there is any functionality that is not covered by the CX platform’s native capabilities, it’s open to integrations.
Read more: 9 cloud migration steps to take before moving from on-premise