This case study demonstrates the outsourced product paradox through faster time-to-value. We define “value” unambiguously as “solving critical problems for target personas in software, while delivering desired business outcomes that meet defined success metrics.”
In my blog post, The Paradoxical Effectiveness of Outsourcing Product Ownership, I argue that outsourced product ownership actually empowers our clients’ product managers with more effective ownership of their product backlog — for engagements when they are already hiring an outsourced engineering squad with Forte. By developing a deep understanding of your desired outcomes (vs. build velocity alone), Forte was able to accelerate time-to-value by a factor of 2x or 3x, as we see in this case.
About the Author
John Miniati is the Director of Product Management at Forte Group, where he leads a team of over 25 highly-trained Forte Product Owners, Product Managers, and UX/UI Designers. He is a growth product manager with 15+ years of product management experience. As an adjunct professor at the Kellogg School of Business, he co-created the popular Kellogg MBA course, “Product Management for Technology Companies”. He refined this material to create Forte’s Product Management and Design Toolkit, which is a set of practical methodologies to execute agile and Lean UX in an outsourced environment.