Vaccine Hesitant Persona Mapper
Client:
Healthcare Provicer
Industry:
Healthcare
Context & Objectives
A prominent healthcare organization sought to improve vaccine adoption by understanding and addressing the concerns of hesitant individuals, as low vaccination rates create public health challenges:
- Information Overload: Patients struggled to distinguish accurate information from misinformation.
- Trust Deficits: Skepticism toward healthcare authorities hindered outreach efforts.
- Diverse Motivations: Hesitancy stemmed from various personal, cultural, and socio-economic factors
- Communication Gaps: One-size-fits-all messaging failed to resonate with different population segments.
Approach & Solution
Forte Group developed an AI-driven Persona Mapper to segment and understand vaccine-hesitant populations:
- Machine Learning Models: Identified patterns in public discourse and patient data to detect common hesitancy drivers.
- Persona Segmentation: Grouped individuals into personas based on beliefs, motivations, and demographic factors.
- Targeted Messaging: Enabled personalized outreach strategies tailored to specific persona concerns.
- Real-Time Sentiment Tracking: Monitored shifts in public sentiment to adapt communication tactics.
- Adaptive Framework: Continuously refined personas with new data and evolving public attitudes.
Results & Added Value
- Enhanced communication strategies led to more effective outreach.
- Increased vaccination uptake within hesitant groups.
- Improved public trust through empathetic, targeted messaging.
- Reduced public health risks by addressing misinformation and personal concerns.
- Dynamic approach ensured responsiveness to changing public sentiment.
