Distributing 20-plus beauty brands means managing 20-plus sets of promotional rules, each with their own logic, conditions, and exceptions. ManocoBlue needed a single digital storefront that could bring all of their brands together and give their team the tools to create and manage intricate promotions without relying on workarounds or manual intervention.
The constraint was straightforward but demanding: whatever the solution looked like, it had to go well beyond Salesforce's standard promotions capabilities without exceeding the project budget. That combination - deep customization within a defined cost envelope - is exactly the kind of problem ForteNext is built for.
ForteNext designed and built a customized Salesforce B2B Commerce solution centered on a promotions engine powerful enough to handle the full complexity of ManocoBlue's multi-brand catalog. The work spanned four areas:
Promotions Functionality - Custom promotion logic enabling targeted, brand-specific sales promotions with the ability to add multiple promotional products to the cart from a single page. The result is a system that reflects how ManocoBlue's brands actually run promotions, not how a standard platform assumes they should.
Enhanced Sales Processes - Automated return request authorization, improved handling of backordered items, better reporting, and contact activity tracking - giving sales reps cleaner data and more time to focus on customer relationships rather than administrative tasks.
Salesforce and NetSuite Integration - Payment integration and data synchronization between Salesforce and NetSuite, keeping commerce and back-office operations in step without manual reconciliation.
Seamless Buying Experience - Customizable shipping fee calculation, pickup eligibility rules, address validation, quick order functionality, and territory-specific product catalogs - making the storefront feel tailored to each customer rather than generic.
ManocoBlue now has a digital storefront that can handle the full complexity of their promotional landscape across all brands. The promotions piece exceeded the client's expectations, and the entire customization was delivered on budget. Web sales increased over the old system, and the convenience of ordering improved measurably for ManocoBlue's customers.
Internally, automated processes and new reporting tools freed sales reps from administrative overhead, giving them more capacity to build the customer relationships that drive long-term revenue.
"ForteNext went above and beyond to create a promotions machine that took into account all of the crazy promotions that all of our brands try to offer. Not only were they able to customize a solution, they were able to stay on budget." - Sarah Bey, Project Stakeholder, ManocoBlue
Let’s talk about your goals and explore how Forte Group can help you turn complex technology challenges into measurable outcomes.
