AI-powered persona mapping increased vaccine uptake by 35%, delivering ~$1.5M in direct revenue and efficiency savings, while reducing public health risks by an estimated $5M.

• 35% increase in vaccine uptake among hesitant groups
• $1.5M in combined revenue gains and campaign efficiency savings
• $5M in avoided downstream healthcare costs from reduced hospitalizations
  
  

Business Context

The provider faced a public health challenge: persuading hesitant populations to get vaccinated. Generic, one-size-fits-all messaging campaigns created inefficiencies and limited impact:

• Ineffective Campaigns: Broad outreach failed to resonate with hesitant groups.
• Low Adoption: Hesitant populations undermined herd immunity goals.
• High Costs: Significant resources spent on mass messaging with poor returns.
• Trust Gaps: Skeptical patients disengaged, eroding credibility.
• Public Health Risk: Uneven vaccination rates left communities vulnerable.
  
  

Solution

Forte Group developed an AI-powered Persona Mapper to reveal the underlying motivations and concerns of hesitant populations.

Key components included:

• Persona Identification: AI combined demographic, behavioral, and sentiment data to segment hesitant groups.
• Targeted Messaging: Tailored campaigns addressed unique motivators (safety, community responsibility, convenience).
• Channel Optimization: Matched personas with preferred communication platforms.
• Trust-Building Communication: Humanized outreach with empathetic, transparent content.
• Feedback & Iteration: Campaign results refined the model for greater accuracy over time.
• Staff Enablement: Freed teams from mass campaigns, focusing them on high-impact, persona-specific engagement.

Results & Value Delivered

• 35% increase in vaccine uptake among hesitant groups
• $945K in added provider revenue from new vaccinations
• $600K–$750K in reduced campaign waste through efficient targeting
• $5M in avoided healthcare costs by reducing preventable hospitalizations
• Improved public trust and credibility, strengthening the provider’s role as a reliable health partner
• Staff redeployed to high-value engagement, focusing on communities most at risk