PCCS leverages Salesforce B2B Commerce to scale digital storefront

Written by Forte Group | Mar 1, 2024

Client:
Port City Contracting Services
Industry:
Retail

Challenge

PCCS was previously selling some products through a WordPress-based storefront and eBay. However, this solution no longer corresponded with their current business needs.

The company also recognized the importance of marketing and required a system in place to support their marketing efforts.

PCCS captured the advantages of creating a Salesforce-based B2B storefront, which could help them:

increase the number of products available at the web store
consolidate and manage all sales data in one system
enable B2B marketing capabilities

Solution

PCCS partnered with Forte Group to create a stunning eCommerce storefront (enabled by Salesforce B2B Commerce on Lightning Experience) with all the functionality needed to handle B2B online sales.

Key features

Robust storefront.

It includes all key features like product listing and detail pages, one-page checkout, account management, and enhanced UI design.

Marketing automation.
Pardot-enabled features, such as website tracking which provides insight into customer behavior on the storefront.

Comprehensive admin guide.
A detailed guide for the B2B Commerce solution so that the client can make adjustments to nearly every aspect of the storefront.

Data consolidation.

The customer data is saved in Sales Cloud and can be leveraged for marketing activities being run via Pardot.

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