POS Data Analytics
Client:
The General
Industry:
Car Insurance
Background
Permanent General Companies, Inc. ("The General") is an established automobile insurance provider, renowned for its affordable insurance policies and customer-friendly services. As a client of Forte Group, The General sought to enhance their point-of-sale (POS) application through a systematic sales funnel analysis to identify and mitigate user friction points.
Challenges
The General had previously undertaken preliminary efforts to analyze their sales funnel but required a more structured and methodical approach to achieve their goals effectively. This need led them to engage Forte Group for their expertise in agile consulting and product management practices.
1. The primary challenge faced by The General was the lack of a structured methodology to analyze and improve their sales funnel within the POS application. The existing efforts lacked comprehensive documentation, making it difficult for the team to build upon previous work and leverage data effectively for ongoing improvements.
2. Additionally, there were various friction points within the sales funnel that needed to be identified, prioritized, and resolved to enhance user experience and increase sales conversions.
Solution
Establishment of a Methodology:
- Developed a systematic and repeatable methodology for conducting sales funnel analysis.
- Included comprehensive documentation to enable The General team to utilize and iterate upon the methodology in the future.
- Coordinated with in-house resources and the Data Analytics team to leverage existing data and insights.
Sales Funnel Analysis:
- Identified and prioritized primary inhibitors causing user friction within the POS application.
- Provided estimated impact analysis for each identified inhibitor.
- Recommended courses of action for resolution, including plans to gather additional information if required.
Implementation and Reporting:
- Delivered findings and recommendations through dashboards or other reporting mechanisms, leveraging Datadog's capabilities for both immediate and ongoing benefits.
- Conducted Sprints for discovery, planning, and delivering top-priority outputs, with continuous client review and feedback.
Results and Added Value
By implementing our assessment framework, we delivered a thorough evaluation addressing both user experience and technical challenges. Key outcomes included:
- A well-documented and repeatable sales funnel analysis methodology was established, providing a foundation for continuous improvement.
- Key friction points within the sales funnel were identified and prioritized, leading to actionable insights and resolutions.
- Enhanced user experience in the POS application, contributing to increased sales conversions and customer satisfaction.
- Ongoing benefits from the implementation of Datadog dashboards, enabling real-time monitoring and proactive management of the sales funnel.
Outcome
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Implemented a
Systematic Methodology
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Identified Sales Funnel Friction
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Real-time Monitoring with Datdog
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