Cases

Forte Group helps ManocoBlue create a robust promotions machine

Written by Forte Group | Mar 1, 2024

Client:
Manoco Blue
Industry:
Retail

 

Challenge

ManocoBlue distributes over 20 beauty brands with each brand having its specific — and at times intricate — promotions and discounts. The company wanted to create a new website that combines offerings from all its brands and makes it easy to set up and manage complex promotions.

The challenge was to implement promotions that go far beyond Salesforce’s standard capabilities
without exceeding the budget.

Solution

ManocoBlue chose to partner with Forte Group to build their new web store. Together, we implemented a host of features, customizations, and integrations to ensure a smooth buying experience for ManocoBlue customers and streamline order processing for their sales reps.

Powerful promotion functionality for creating targeted and customized sales promotions

Ability to add multiple promo products to the cart from one page

Automated return requests authorization, handling backordered items

Enhanced contact activity tracking

Customizable shipping fee calculation and pickup eligibility rules

Data & payment integration between Salesforce and NetSuite

Ability to distinguish orders placed by sales reps on behalf of customers in the reporting

Importing product media for 10K+ products from Amazon S3 to Salesforce

Territorial-specific product catalogs for different states

Quick order feature: instantly adding products by entering SKU or via CSV upload

What we did

Delivered a customized B2B Commerce solution with robust promotions capabilities to fuel the ManocoBlue commerce engine.

Powered by Salesforce

Launched in 2021

 

“Forte went above and beyond to create a promotions machine that took into account all of the crazy promotions that all of our brands try to offer. Not only were they able to customize a solution, they were able to stay on budget.”

Sarah Bey -Project stakeholder, ManocoBlue

Integrations

Salesforce products

  • Commerce Cloud – B2B Commerce
  • Sales Cloud
  • Service Cloud
  • Experience Cloud

Third-party products

  • Celigo | Salesforce/NetSuite sync
  • Avalara | tax management
  • Smarty | address validation
  • ManocoBlue magazine
  • Instagram feed

Value delivered

ManocoBlue distributes over 20 beauty brands with each brand having its specific — and at times intricate — promotions and discounts. The company wanted to create a new website that combines offerings from all its brands and makes it easy to set up and manage complex promotions.

The results are already here:

  • The promotions piece exceeded the client’s expectations
  • Convenience and ease of ordering improved
  • Web sales increased over the old system

 
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