PCCS leverages Salesforce B2B Commerce to scale their digital storefront
Port City Contracting Services is a nationwide wholesale distributor of medical, surgical, and pharmaceutical products that aims to deliver value-driven solutions for federal agencies.
Wilmington, N. Carol.
PCCS was previously selling some products through a WordPress-based storefront and eBay. However, this solution no longer corresponded with their current business needs.
The company also recognized the importance of marketing and required a system in place to support their marketing efforts.
PCCS captured the advantages of creating a Salesforce-based B2B storefront, which could help them:
PCCS partnered with Forte Group to create a stunning eCommerce storefront (enabled by Salesforce B2B Commerce on Lightning Experience) with all the functionality needed to handle B2B online sales.
It includes all key features like product listing and detail pages, one-page checkout, account management, and enhanced UI design.
Pardot-enabled features, such as website tracking which provides insight into customer behavior on the storefront.
Comprehensive admin guide.
A detailed guide for the B2B Commerce solution so that the client can make adjustments to nearly every aspect of the storefront.
The customer data is saved in Sales Cloud and can be leveraged for marketing activities being run via Pardot.
In this project, we used the B2B Starter Store — a customized solution by Forte Group for Salesforce B2B Commerce Lightning, which empowered PCCS to:
Forte created an all-encompassing B2B Commerce store that provides all essential features for effective B2B online sales and supports PCCS’ marketing efforts.
B2B Starter Store
Stripe | payment gateway
Avalara | tax calculation
Commerce Cloud – B2B Commerce
PCCS now has a modern, functional B2B storefront that supports their sales & marketing efforts and allows selling thousands of SKUs (vs just 10 SKUs in the old store).
The new storefront provides an smooth transition for existing customers, easy registration for new accounts, and a seamless shopping experience for all visitors.
Effective data management