Software Development

Sitecore E-Commerce Services: Basic E-Commerce Functionality

Whether you’re a tiny mom-and-pop store or a massive Fortune 500 firm, your business needs a website. If you don’t have one, you might as well be invisible to your tech-savvy potential customers.Websites are a one-stop shop for people to learn about your services, find your contact information, make purchases and receive customer support.

These days, fortunately, there’s no need for you to be a programming genius in order to set up your own website. In response to businesses’ need to get their company site up and running, a number of content management system (CMS) solutions have entered the market. These platforms allow even non-technical users to build their own website with an e-commerce store so that customers can buy your products from anywhere and at any time.

Sitecore is one of the most popular CMS solutions for e-commerce stores that have appeared in recent years. So what are the features and functionalities of Sitecore, and what benefits does it have over other solutions?

What Are the Features of Sitecore E-Commerce?

Sitecore’s e-commerce solution is known as Sitecore Commerce. The platform also contains two auxiliary products: Sitecore Commerce Server, which runs the back end of the e-commerce site, and Sitecore Commerce Connect, which helps you connect a third-party e-commerce platform into the main Sitecore CMS.

The major features of Sitecore Commerce are:

P
Personalization

Sitecore is able to deliver personalized, specialized content that's relevant to each specific shopper in your e-commerce store. For example, Sitecore can detect customers' whereabouts and send offers and promotions based on the nearest store to their location.

C
Connection

Any Sitecore developer can easily integrate a company's e-commerce store with the rest of its website. In addition, Sitecore makes it easy to add features such as ratings and reviews so that customers can choose their products wisely and engage more deeply in the buying process.

M
Mobile-friendliness

Sitecore can customize the appearance of your store depending on the device that shoppers are using--from smartphones and tablets to laptops and desktop computers.

A
Analytics

Sitecore has built-in functionality for data analytics that can be used for a variety of purposes: testing images and text to find the most effective strategies, predicting what content users will want to see next and tracking shoppers' purchases and browsing activity to help you recruit new customers and bring back old ones.

What Are the Benefits of Sitecore E-Commerce?

A huge number of leading global brands–including Microsoft, American Express, Canon and Nestlé–have all chosen Sitecore as a CMS solution to power their websites. So what is it that draws so many companies to Sitecore?

.NET foundation

Sitecore has relied on ASP.NET since its inception, so developers familiar with the technology will find it easy to adopt Sitecore best practices.

Omnichannel retailing

Sitecore Commerce by Microsoft Dynamics allows you to extend the reach of your e-commerce store into your physical retail locations. You can easily synchronize data and keep track of shoppers across both your physical and online stores.

Integrated experience

Because Sitecore’s e-commerce solution integrates with the rest of the Sitecore CMS, you can easily deliver content over a variety of channels–including Web, mobile, social media, email and more. Your users will have a clean, unified experience traveling between your e-commerce store, the rest of your website and your social media and email presence.

Final Thoughts

Sitecore offers an e-commerce solution that’s flexible, scalable, rich with benefits, and backed by the power of the Sitecore CMS platform. With so many features and functionalities available to users, it’s hardly a surprise that more and more companies are adopting Sitecore Commerce.

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I have 5 years of experience in PR & Media Relations. Working at Forte Group, I deal with masters of their craft, from consultants to QA specialists, from developers to marketing professionals. My objective is to share my colleagues' valuable expertise with the world.