Mobile Development

Top 6 Reasons Why your Business Needs a Mobile App

According to Statista.com, the number of smartphone users in the world is forecast to reach 2.32 billion in 2017, which also means that almost two-thirds of the USA population are likely to own a smartphone by the end of the year.

If this data isn’t persuasive enough about the necessity of creating a mobile app for your business, read on to find more reasons to do so.


1. Follow the trend

The big players on the tech market have long ago realized the mobile app business benefits. They focus on providing an innovative mobile experiences to its users and ensure the future growth. So, follow their example and grasp the opportunity to provide a seamless experience to your users.


2. Be available for your customers

It would be a great mistake to suppose that only big companies need mobile apps developed for them. On the contrary, it is a promising area for small businesses where you can set yourself apart and get much closer to your customers by being available right in their mobile device.


3. Enhance your brand

By creating an app for small business, you make a leap towards improving brand recognition. Even if your users don’t interact with your app directly, they see the icon when scrolling down their list of apps, and in such a way they are reminded of your company. This is a factor helping them make the choice in your favour. Moreover, if your app does make the lives of its users a bit better, this adds points to your brand as well.


4. Engage with your customers

Mobile apps receive a higher level of engagement than regular websites, so it is your opportunity to promote your products or services, highlight special deals, offer discounts etc. This is also an excellent chance of helping customers reach you – for instance, creating an online form instead of having them make a call.


5. Provide value to your customers

You can increase the effectiveness of your products or services through the mobile app. For instance, suggesting the nearest outlet based on a user’s location, introducing an in-app reward program, offering tailored specials for app users etc. If you succeed – there will be more new clients, and more return ones.


6. Get to know your audience better

One of the mobile app business benefits is collecting valuable information about the customers. Thanks to this data, you will get a deeper insight into their demographic, be able to determine the most – and least profitable user segments, understand their demands and later on use this info to enhance the product/service.

Best Mobile Business Apps – Ideas for Inspiration

When you are comfortable with the idea that you do need to have a mobile app created, it’s time to work out the business plan for app development, starting with the overall idea of what your application should be able to do. If everything that comes to your mind are e-commerce mobile apps, check out the following list suggesting the examples of best apps for business to follow.


Starbucks – it is one of the most brilliant examples of mobile marketing, which has resulted in its mobile app becoming one of the most popular of all times. It focuses on the users convenience and apart from ordering and paying for the drink using a mobile, and getting suggestions on the nearest store, users can create and order their own unique drink via the app.

Nike+ Running app. Nike app doesn’t make direct sales its priority. Instead, it is a fitness app helping users track their running activities, and makes it special thanks to social networks element, where users can “organize” competitions or share their achievements.

L’Oreal Makeup Genius app. Users won’t see any ads here, but feel compelled to make a purchase after trying on the new products – right on their smartphone, and being able to share the results on social networks. Isn’t it a great idea?

Wrapping up

Now you know why a mobile app is indispensable for your business. And even if your needs go no further than e-commerce app development, there are still ways to make your app stand apart and use it as the perfect means of creating a sincere connection with your customers and making them true fans of your product or service. Check the leaders of your industry to build your own strategy and go ahead to fulfill your business plan for app development.

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I have 5 years of experience in PR & Media Relations. Working at Forte Group, I deal with masters of their craft, from consultants to QA specialists, from developers to marketing professionals. My objective is to share my colleagues' valuable expertise with the world.